OTT platform with Assamese content launched in Guwahati

GUWAHATI:

Binge-watching cannot get any better for Assam!

Reeldrama, an Over The Top (OTT) platform packed with a bouquet of films, web series and shows, will make a star-studded entry from January 22.

With an emotional tagline, ‘Celebrate Assam with Reeldrama’, the platform promises to offer viewers the choicest local content touching every Assamese heart, in India and abroad.

The dedicated OTT (Over-The-Top) platform with loads of Assamese content was announced in the presence of a host of dignitaries from the world of Jollywood, in Guwahati on Thursday.

“Reeldrama brings home to you the culture of Assam in all its glory with stories, shows, music and conversations about the art, history, literature, folklore and cinema of the land. With its array of thoughtfully curated content and innovative programmes, the platform has something for everyone,” Reeldrama director, Sumit Dasgupta.

Reeldrama platform’s content-mix includes contemporary movies, old classics and award-winning movies. It also hosts web series in various genres.

The platform also hosts shows from the field of music, comedy, poetry, cookery and devotion. For young minds, Reeldrama has a dedicated kid’s zone that contains animated moral stories and grandma tales.

For someone willing to learn the art of filmmaking or Hindustani classical vocal, the platform offers master class sessions, which is a first-of-its-kind educational series with instructions in local language.

“Several such interesting concepts will be introduced in this section in the times to come,” Dasgupta added.

Some of the biggest names in the Assamese film industry attended the inaugural event. Popular film actors and filmmakers unveiled the app and the logo for the cine lovers.

“The Assamese viewer is looking to enjoy good cinema that is otherwise restricted with the limited number of theatres in the state. Reeldrama brings viewers the choicest local movies that can be viewed from the comfort of their homes,” said Reeldrama director, Kuheli Dasgupta.

“For those in the movie industry, Reeldrama serves as an alternate medium to distribute Assamese cinema. From filmmakers, producers to storytellers and aspirants seeking opportunities, Reeldrama is the ideal new platform to connect with global audiences seeking high-quality Assamese content,” she said.

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“One of Reeldrama’s objectives is to unearth the rich talent that Assam abounds in, but which unfortunately lacks the means to showcase itself. Reeldrama supports such talent by being the ideal platform that also provides financial support to create content that reaches global audiences,” she added.

While the wide array of content is a talking point for the viewers, film producers, in particular, will benefit from enjoying movie viewership from the Assamese diaspora across the globe.

One can visit the Reeldrama website, www.reeldrama.com, or download the Reeldrama app from Google Play Store or Apple Appstore to have access to the wide range of content.

(Edited by Ladiangti Rani)

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