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As the e-commerce market in India looks beyond the retail industry, including food delivery, healthcare and education, the competition seems to grow every day.
Reliance owned JioMart, and Walmart-owned Flipkart Group are head to head against each other in a battle to dominate the volatile Indian e-commerce market.
Amazon which has been around for some time now is eying to take over the two with massive investments planned for future projects.
Flipkart and JioMart have already leveraged partnerships with some leading chains to tap the sector that is booming at a rapid speed.
From groceries to medicine, all three players are planning a foray into the sector which remains an offline shopping preference among the Indians for now.
Amazon’s foray into financial services and medicine delivery coincides with Jio’s plans to offer insurance broking and mutual funds and Reliance Retail Ventures’ acquisition of a majority stake in medicine delivery startup Netmeds last year.
Amazon, which has been an aggressive competitor, is expected to be firing on all cylinders to get more small businesses and kiranas on its marketplace.
Meanwhile, Reliance wants to establish itself as an alternate to Flipkart and Amazon - the two companies have also managed a significant share in the e-commerce sector.
(Edited by Shankar Kumar Turha)