Utah-based fantasy theme park sues Taylor Swift for trademark infringement

Evermore, a fantasy-themed amusement park in Pleasant Grove, Utah, is suing Taylor Swift for trademark infringement over her latest smash hit album, also named Evermore.
Utah-based fantasy theme park sues Taylor Swift for trademark infringement
American singer Taylor SwiftImage from Twitter

SALT LAKE CITY (USA):

Evermore, a fantasy-themed amusement park in Pleasant Grove, Utah, is suing Taylor Swift for trademark infringement over her latest smash hit album, also named Evermore.

In its lawsuit filed on February 2, Evermore park said that the title of Swift’s 2020 album ‘Evermore’ violates the park’s trademark rights.

The suit filed in a US District Court in Utah seeks millions in damages including all legal fees, claiming that Swift’s record-breaking album “has led to confused guests and negatively affected the park’s searchability on Google.”

Swift’s team has denied the accusations in a letter filed in court, referring to the suit as “baseless,” and they refused to comply with a cease and desist letter the park sent to Swift on December 18, 2020.

“Put simply, the Swift Parties have not infringed your client’s trademark,” the letter states.

“It is inconceivable that there is any likelihood of confusion between your client’s theme park and related products and Ms Swift’s music and related products.”

The letter also points out that Evermore Park’s sale of items such as “small dragon eggs, guild patches, and a small dragon mount” are not similar to the products sold on Swift’s website.

The artist’s team declined Evermore Park’s demand that they “desist from (the) use of the EVERMORE trademark.”

(Edited by Mandeep Joshi)

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